Bangalore Metropolitan Transport Corporation has been conducting Bus Day on the 4th of every month, providing publicity through different media. Bus Day is an initiative to promote public transport in the city of Bangalore.
BMTC is now inviting innovative posters (inclusive of slogans) for Bus Day publicity carrying a prize of Rs 15,000 for the best poster design. Bus day posters should incorporate the blue & red wheel-logo (either Kannada or English) and BMTC Logo contained in Enclosure 1. The softcopy of the logo can be downloaded from the scroll found on the homepage of the website: www.bmtcinfo.com.
The last date for submission of posters with slogans is on the 3rd, September, 2011 by 5 PM. The posters should be optimized for A3 viewing and emailed in pdf format to firstname.lastname@example.org with a copy marked to email@example.com. Entries should be submitted with the name, phone number and address of the participant.
For any queries kindly contact 1800-425-1663
About Bus Day
In a first of its kind initiative to promote public transport, the Bangalore Metropolitan Transport Corporation (Public Transport provider) held its first “Bus Day” on the 4th of February, 2010. Bus Day is envisaged to be a day where the citizens of Bangalore would leave their private vehicles at home and use public transportation for their commute in order to contribute to a thriving and livable city.
A testimony for the success of Bus day has been reduction in pollution, increase in selected bus day corridor vehicle speeds and increase in rider-ship. BMTC has been monitoring the effects of Bus Day on air quality, journey time extrapolated through speeds on bus day corridors, rider-ship extrapolated from the revenue and pictures taken by cameras at junctions to show movements of traffic.
The campaign has been jointly undertaken by Government and private entities alike with support from the Transport Department, BMTC, Bangalore Traffic Police, Industries Associations, youth e-portals such as Praja, NGOs, Media and citizens of Bangalore. BMTC officers have also taken up further sensitivization by visiting different pockets of the city and sections of population to ascertain the growing and differentiated demand for BMTC services.
The said exercise also is meant to strengthen feedback mechanisms of BMTC through accountability. Sustainability is the underlying motto of BMTC in order to undertake this huge initiative. Therefore, Bus Days have not only been popular for the awareness that they have raised but also for the movement that it has started.
I really doubt whether BMTC is organizing bus day to attract people to bus-it looks like a mere publicity stunt-everyone knows that travelling by bus is sure to take longer time compared to personal vehicles-but if BMTC is going to charge such high fares then there is no incentive for anyone to leave their vehicles-travelling by a 2-wheeler provides to cheaper over short distance compared to a BMTC bus an dis going to save time-Let BMTC introduce more short distance circular services and reduce the fares before undertaking any such activities in future