Lucia, Kannada’s first-ever crowd-funded movie, directed and produced by 30-year-old debutant director Pawan Kumar, has won the Audience Award at the fourth London Indian Film Festival.
Pawan Kumar was quoted by the London Indian Film Festival website: “To win this award in the face of such powerful competition is a dream come true for me. I thank the London Indian Film Festival for selecting the film for its world premiere and would also like to thank the London audience and the UK Kannada community for supporting the film.”
How pre-ordering works
Lucia can be pre-ordered for a streaming view online at HomeTalkies.com. Pre-order prices range from Rs.500 all the way to Rs.5000, with each level coming with it’s own set of benefits thrown in. In return for pre-ordering, each buyer is converted into an online distributor for the film.
Pre-orderers will receive a unique coded link for the film’s screening when the buyers pay. When the film releases online, in addition to seeing the film themselves, the buyers can circulate this unique link through their own social network. For everyone who buys a screening of the film through such a link, the owner of the link (the person who did the pre-order) gets a percentage as fee for having promoted the sale.
A delighted Pawan Kumar has expressed his happiness over the award, though he is being realistic about the future. He writes on his Facebook page:
“In our website we have written that the vision of Project Lucia was – “To bring back the dignity in making and watching a Kannada movie.” I guess we are inching towards it.
However, the big hurdle is yet to be crossed. Sending this film to various prestigious festivals and winning accolades is one thing… but actually getting it to release right here in our own state is the most difficult thing. This is where the stars win over us hands down.”
Rebel director chooses the less-trodden path
Pavan Kumar earlier had expressed his frustration about no takers for Lucia, his second film. His fans and friends on Facebook reacted to it and many suggestions started coming his way. Finally he decided to produce Lucia through crowd-funding.
In his own words, he was earlier “bombarded with emails, smses, pings, chat posts etc etc. Everyone coming together to pour in ideas and solutions. Majority of them have suggested to open a public funding and produce the film with the help of the audience!“
He raised 51 lakhs by corwd-funding, with which he completed the movie. Citizen Matters has supported him in his endeavour, by hosting pre-ordering Lucia. Pawan Kumar plans to raise 50 lakh rupees by selling tickets to the movie.
If you have missed pre-ordering Lucia, you can do so by clicking here.